Break the rules with new So Fierce Mascara, with unapologetic length and clump-free, smudge-proof volume. Get lashes that push the limit for hours. And be fierce so fierce.

• New So Fierce! Mascara is all about major length and volume, actually giving you the look of lash extensions!
• It’s clump free, flake free, and smudge-proof
• Up to 24-hour wear
• Infused with lash-lifting polymers, paraffin, and rice-bran waxes, so it quickly builds and empowers your lashes to be their absolute biggest and baddest
• The molded, tapered wand has 252 multi-layered bristles that comb and grab each and every lash (even the tiny ones!), to coat lashes from root to tip and separate with real precision
• Proof that this glossy black mascara slays it with the fierce lash look you love:
• 98% of women said their lashes looked unapologetically long*
• 96% of women saw fiercely fanned-out lashes*