Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this collection of long-lasting shades is the perfect ‘matte‘ch-maker!

On the prowl for the perfect brow? Style, shape and de fine your arches with our long-wearing brow filler that is formulated without Talc, Synthetic Binders, and PTFE and comes in three neutral shades. Whether your target is bold and brazen or soft and...

Re- intro dew sing Mary Dew Manizer, the newest addition to our multi-tasking highlighter family! Creamy yet lightweight, this glow-getter can be worn alone on the eyes, cheekbones and cupids bow for an intense highlight. Add some sheen to your favorite lip colors by...

Vacay®, a special edition Meet Matt(e) Hughes® lip trio that will last longer than any vacation. With a long-lasting matte finish formula, your color will stay true without being clingy. Comes in shades Charismatic, Persistent, and Adventurous.

Tropics®, a cheek-y clean trio for a natural sun-kissed glow. Made with JoJoba Oil, this trio will instantly transform dull skin by delivering effortless luminosity with dimension. Shades:#GlowUp: a subtle peach shimmer for a sun-kissed glow#CoralReef: a matte coral pink for a healthy glow#PerfectTan:...

Frequent flyers rejoice! theBalm has created travel-size versions of our bestsellers for half the price! This four-piece set includes a travel-sized Mad Lash Mascara, Mary Lou Manizer, Hot Mama and Bahama Mama. The smart, travel-friendly designs make it easy to take your makeup routine on...

Third Date is a shimmery pink powder blush that’s formulated with skin-loving ingredients, like organic jojoba and grapeseed oils.

When it comes to unwanted shine, Sexy Mama comes on strong. This anti-shine translucent powder is formulated with revolutionary, tiny, oil-absorbing spheres to remove dreaded shine, leaving you with a soft, matte finish. So you (and your makeup) are all set!

This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks with your choice of rich matte finish or shimmering metallic that won’t smudge, flake...

Dress up your lashes in a fabulous, new black coat of theBalm Nuit® because you deserve to have a good night! Take your look from day to night with theBalm Nuit® mascara, a midnight black, bold & buildable formula that’s highly pigmented & vegan. The...

Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks that come in 24 swoon-worthy shades. With a matte finish and long-lasting formula, your color will stay true, without being clingy.

Introducing versatile eyeshadows packed with organic jojoba and grapeseed oils. Domestic Male carries warm taupe eyeshadows with creamy tones and textures for looks that deliver high impact WOW! Male Order is created with clean formulas that are highly pigmented and loaded with skin-loving botanical...

Take lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers intense volume and definition in a rich black shade that brings lashes to life.

This highlighter, shimmer and shadow illuminates skin with an ultra-soft gold radiance that is buildable from light to bright without ever looking glittery or shiny. Lets Bolt is formulated with high power botanicals that boost the skin’s natural radiance and are completely void of bad guy ingredients...

This highlighter, shimmer and shadow illuminates skin with an ultra-soft gold radiance that is buildable from light to bright without ever looking glittery or shiny. Lets Bolt is formulated with high power botanicals that boost the skin’s natural radiance and are completely void of bad guy ingredients...

Over basic blushes? Our essential all-in-one highlighter, blush and shadow illuminates your finest features with a pinky-peach hue that gives cheeks and lids a touch of color and a hint of shimmer. Because Mama knows how to multitask!

Gold Coast, a clean, vibrant and sun-drenched face palette formulated with Jojoba Oil. This palette can transport you from shimmering beaches to a night out on the town in seconds. Shades:#Endless Summer: a blush#Golden Hour: a glistening highlighter illuminates skin for a natural radianceEyes:#SunBunny:...

Brow down... With this smudge-proof formula and slim retractable tip, Furrowcious® will tame unruly brows and create the perfect arch!Our improved clean formula and updated PCR component help to reduce the impact on our bodies and our planet. And, with 44% MORE product... you’ll be sure to blend...

Why settle when you can have it all! The Double Crosser all-in-one face palette features a champagne gold highlighter, a neutral matte bronzer, and a rosy-mauve blush. Each shade “doubles up” ...blushes are shadows, shadows are contours, and so on! Formulated with soothing plant ingredients like Jojoba Oil and...

Queen of the bronzers, our Bronzilla brings a sunny forecast to all skin tones—so you can manifest #vacationvibes wherever you glow. Awakening the eco warrior princess in us all, Bronzilla arrives in packaging that’s equal parts sustainable and s mashing. Picture our standout, vintage...